Professional Summary
Candidate brings a wealth of experience and a proven track record in the realms of digital marketing, SEO, and advertising, making them a formidable asset for a variety of projects. With a remarkable 8 years of experience, this candidate has orchestrated successful digital marketing strategies for a diverse clientele, including industry giants like Airbnb and tech leaders such as Samsung and Huawei. Their ability to manage substantial budgets has translated into impressive results, such as achieving a notable 7.5 Return on Ad Spend (ROAS) for a supplement brand and consistently maintaining a 4-5 ROAS on average. In their role at 50 Pound Social, this candidate demonstrated exceptional prowess in search engine optimization (SEO). They achieved impressive results, ranking for over 4,000 organic keywords, with 350+ appearing on the first page and 300+ securing a spot among the top 3 results on Google Search Engine Results Pages (SERPs). Additionally, they significantly increased website traffic and domain authority, showcasing their ability to optimize online visibility and enhance digital presence. The candidate's expertise in advertising extends across various platforms, including Google Ads, Facebook Ads, and more. Their successful management of large ad budgets has contributed to substantial sales and lead generation for clients spanning diverse industries.
Video of Talent
Portfolio
Education
Baku Engineering Universtiy / Bachelor’s Degree - Economy and Marketing
2013 - 2018
Baku, Azerbaijan
Certifications:
Google Certified 2021: Search Ads, Shopping Ads, Video Ads, Display Ads, Apps Ads, Google Tag Manager, Google My Business, Google Analytics Individual Qualification, Google Ads Measurement, Advanced Google Analytics.
ActiveCampaign 2019: Getting Started with ActiveCampaign
Certifications and Trainings
Experience
Digital Marketing & Content Strategist / DigiKamran
Freelance, Remote
Feb 2014 – Present
Set up and managed an eCommerce store for a Nutritional and Fitness Supplement brand: Sold products to 118 countries, scaled 8x in a year, achieved 7.5 ROAS (Facebook Ads & Google Ads), and reached a 4.47% conversion rate.
Some services I provided: Setting up advertising tools; Data analysis & ROI/ROAS optimization; Comprehensive reporting; Cross-channel campaigns; Lead generation funnels; Marketing automation & retargeting; PPC/SEM/SEO/SMM for Google, Facebook, Bing, LinkedIn, Twitter, Amazon, TikTok, and YouTube.
Crafted high-converting web pages and landing pages for True North Social, Gradelink, Synergy Marketing, Appartment, Bontea, etc.
Wrote well-ranking short-form and long-form articles and blog posts for many businesses, including Allforleads, Hunter.io, AS Marketing, Startup-Comic, Chef's Pencil, Milia Marketing, Webzool, Posvice, etc.
SEO Specialist / 50 Pound Social
Contract
Nov 2020 - Present
Leeds, UK
Ranked for new 4,000+ organic keywords, of which 350+ are on the first page, and 300+ are among the first 3 results on Google SERPs.
Evergreen articles are currently bringing 10K+ people to the website each month.
Posts have been shown over 2M+ times to people on Google and other search engines.
Increased DA (Domain Authority) from 13 to 19 (According to Moz).
Digital | Web Content Specialist / Azercell Telecom LLC
Contract, Remote
May 2022 - Present
Baku, Contiguous Azerbaijan, Azerbaijan
Created, proofread, and translated 150+ various content & copy pieces.
Analyzed and checked main website pages, such as tariff, service, and campaign pages, regarding grammatical errors, false or outdated information, user experience, and copy effectiveness. (Still continuing, the aim is to optimize the entire website content.)
Assisted the marketing department with creative inputs.
Optimized the website content for search engines (SEO) in 3 languages: English, Azerbaijani, and Russian.
Applied the company tone of voice (ToV) to all new content generated to maintain consistency.
Paid Ads and Social Media Specialist / Parea Labs
Full-time
Feb 2023 - July 2023
Baku, Azerbaijan
Achieved a 3x decrease in the CPA (cost per download) on average.
Assisted in creating omnichannel marketing and content strategy for Web3 gaming and blockchain solutions.
Developed a social media calendar for both Parea Labs and its partner mobile game, Mad Raid.
Digital Marketing Strategist / Metafluence
Full-time
Feb 2022 - Jan 2023
Dubai, UAE
Managed 5+ in-house and freelance content writers and copywriters.
PPC ads on Google, Facebook, Instagram, LinkedIn, Reddit for new products and campaigns such as Virtual Properties, Alpha testing and v1, Staking Pools, Token Listing on new crypto exchanges (Gate.io, BitMart), Metahuman, etc.
Developed an omnichannel content strategy, including social media, blog, press releases, pitch decks, emails, landing pages, lead magnets, etc.
Head of Digital Marketing / Vadi Group LLC
Full-time
Nov 2020 - May 2021
Baku, Azerbaijan
Vadi has become one of the Top 5 companies in its industry and market in a determined timeframe.
Identified every single meaningful event happening on the website and ensured it's tracked correctly by directly working with IT developers.
Lead Ads Copywriter for Airbnb / Translated
Contract
Mar 2019 - Apr 2021
Rome, Italy
Airbnb ranked number 1 for globalization strategy in Travel. Translated helped Airbnb to boost its ranking from 17th to number 1 in the Travel & Hospitality sector, becoming the "most improved" across all global companies, according to the authoritative 2020 Bytelevel Web Globalization Report.
Determined and set the company's tone of voice in a specific market.
Chief Executive Officer / Mover.az
Full-time
Oct 2019 - Jan 2020
Baku, Azerbaijan
Creating and implementing the company's visions and missions;
Setting strategic goals and making sure they are measurable and describable;
Building a new hierarchical system inside the company;
Defining the main struggles of employees and applying solutions to them;
Handling routine operational activities;
Optimizing internal management, etc.
Marketing Automation Specialist / Mover.az
Full-time, Hybrid
Nov 2018 - Jul 2019
Baku, Azerbaijan
Creative strategy
Marketing communications
Partnerships
CRM
Marketing automation / Sales funnels
Promotions
Monitoring brand campaigns
Shaping brand standards
Team building and management
Digital Marketer / Leo Burnett
Freelance, Remote
Mar 2018 - Dec 2018
Creative conceptual copywriting
Coming up with creative communication ideas
Social media copywriting
Account management
Collaborative working
Internet research
Competitor analysis
Copywriter / SAFAROFF
Freelance
Feb 2018 - May 2018
Social media copywriting;
Radio ad copywriting;
Internet research.
Digital Marketing Director / Forrest Camp
Freelance
May 2017 - May 2018
Baku, Azerbaijan
Business naming
Social media copywriting
Brand development
Digital marketing
Email marketing
Business profile
Strapline/Motto
Advertising copywriting
Digital Marketing Specialist / TEDxQafqazUniversity
Freelance
Apr 2015 - Sep 2016
Baku, Azerbaijan
Corporate Social Responsibility(we were trying to spread TEDx ideas in our community)
Advertising copywriting
Landing page copywriting
Brochures&Flayers
Social media content
Brand story development
Promotions
Email copywriting
Print
Collaborative working
Marketing Communication