
CONTRACTOR
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or
hour
€ 27
€ 3200
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month
TALENT-15361
Luka
Marketing Manager

Georgia
Seniority
Senior
Language skills
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English C1, Russian B1, French A2
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Skills
Industry
Professional Summary
Candidate is a strategic storyteller and marketing innovator with over 8 years of experience driving transformative growth across diverse sectors. As a leader in marketing and digital strategy, the candidate has successfully spearheaded high-impact campaigns, nurtured valuable collaborations, and unlocked new market opportunities. With expertise in creating compelling narratives that inspire action and elevate brands, the candidate excels in developing integrated marketing communications, managing cross-functional teams, and utilizing digital platforms to maximize online presence and audience engagement. Skilled in digital marketing tools, SEO, content creation, and analytics, the candidate consistently leverages data-driven insights to optimize performance and drive results
Video of Talent
Portfolio
Education
University of New York in Prague / MBA in Consumer Behaviour & Advanced Advertising
2021
University of New York in Prague / Bachelor's degree, Marketing/Marketing Management, General
May 2018 - May 2022
Business Communications / Washington Business Academy of Gdansk
2015
Certifications and Trainings
Organic Communication, Creative Writing, Storytelling, Positive Narratives PDC Slovakia, 2021
How To Write a ZINE EU-COBERM, 2021
Diversity Management / USAID's PITA Program, 2020
Proposal Writing / UNAG's FID Program, 2019
Training of Trainers [ToT] / School of Young Leaders in Paris, 2018
Entrepreneurship Summer School / USAID's JaG Program, 2018
Advanced Social Media Management Training / Creative Agency Gingers, 2018
Digital Advertising / Creative Agency Gingers, 2018
Team Management / Partners Georgia, 2018
Experience
Invited Lecturer in Integrated Marketing Communications
Industry: Education
Dates: Feb 2025 - Present
Head of Marketing Department
Industry: Hospitality
Dates: Dec 2024 - Present
Head of International Marketing Campaigns
Industry: Coaching
Dates: Apr 2023 - May 2024
Led strategic digital initiatives aligned with company goals.
Managed a high-performing digital team and fostered innovation.
Drove ongoing digital transformation to enhance efficiency and customer experiences.
Facilitated cross-functional collaboration between digital, marketing, and IT teams.
Implemented data-driven decision-making to optimize campaign performance.
Head of Social Media and Digital Strategy
Industry: Advertising Services
Dates: Jan 2022 - Apr 2023
Spearheaded social media and digital strategy development to amplify the brand's online presence.
Crafted compelling content and managed digital campaigns to engage and grow the audience.
Led a team in developing and executing innovative social and digital initiatives.
Monitored metrics and analytics to optimize online performance and drive results.
Stayed ahead of digital trends and platforms to maintain a competitive edge.
Head of Marketing and Communications
Industry: Project Management
Dates: Jun 2020 - Jun 2022
Led the development and execution of market access strategies, expanding market presence and product positioning.
Cultivated strong relationships with healthcare stakeholders, facilitating effective communication in the healthcare sector.
Devised and implemented communication plans, elevating brand awareness and audience engagement.
Directed cross-functional teams to launch new products, ensuring regulatory compliance and swift market entry.
Continuously analyzed market trends and competitors to inform strategic decisions and drive sustainable growth.
Head of Social Media and Advertising Unit
Industry: Advertising Services
Dates: Jun 2018 - Jun 2020
Steered the Social Media and Advertising Unit to optimize online presence.
Strategized, created, and managed digital content for maximum audience engagement.
Oversaw a team in developing and executing innovative advertising campaigns.
Analyzed metrics to refine strategies and drive ROI.
Stayed current with industry trends to maintain a competitive edge.
Head of Marketing Department
Industry: Education
Dates: Sep 2016 - Jun 2018
Directed marketing initiatives to boost brand visibility and reach.
Strategized, executed, and assessed comprehensive marketing campaigns.
Managed a team to ensure seamless project execution and alignment with objectives.
Analyzed data to refine strategies and enhance marketing impact.
Remained updated on industry trends for sustained marketing effectiveness.