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TALENT-15361

CONTRACTOR

EMPLOYEE

or

hour

€ 27

€ 3200

Not available

month

TALENT-15361

Luka

Marketing Manager

Georgia

Georgia

Seniority

Senior

Language skills

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English C1, Russian B1, French A2

$

Skills

Industry

Professional Summary

Candidate is a strategic storyteller and marketing innovator with over 8 years of experience driving transformative growth across diverse sectors. As a leader in marketing and digital strategy, the candidate has successfully spearheaded high-impact campaigns, nurtured valuable collaborations, and unlocked new market opportunities. With expertise in creating compelling narratives that inspire action and elevate brands, the candidate excels in developing integrated marketing communications, managing cross-functional teams, and utilizing digital platforms to maximize online presence and audience engagement. Skilled in digital marketing tools, SEO, content creation, and analytics, the candidate consistently leverages data-driven insights to optimize performance and drive results

Video of Talent

Portfolio

Education

University of New York in Prague / MBA in Consumer Behaviour & Advanced Advertising

2021


University of New York in Prague / Bachelor's degree, Marketing/Marketing Management, General

May 2018 - May 2022


Business Communications / Washington Business Academy of Gdansk

2015

Certifications and Trainings

Organic Communication, Creative Writing, Storytelling, Positive Narratives PDC Slovakia, 2021

How To Write a ZINE EU-COBERM, 2021

Diversity Management / USAID's PITA Program, 2020

Proposal Writing / UNAG's FID Program, 2019

Training of Trainers [ToT] / School of Young Leaders in Paris, 2018

Entrepreneurship Summer School / USAID's JaG Program, 2018

Advanced Social Media Management Training / Creative Agency Gingers, 2018

Digital Advertising / Creative Agency Gingers, 2018

Team Management / Partners Georgia, 2018

Experience

Invited Lecturer in Integrated Marketing Communications
Industry: Education
Dates: Feb 2025 - Present



Head of Marketing Department
Industry: Hospitality
Dates: Dec 2024 - Present



Head of International Marketing Campaigns
Industry: Coaching
Dates: Apr 2023 - May 2024


  • Led strategic digital initiatives aligned with company goals.

  • Managed a high-performing digital team and fostered innovation.

  • Drove ongoing digital transformation to enhance efficiency and customer experiences.

  • Facilitated cross-functional collaboration between digital, marketing, and IT teams.

  • Implemented data-driven decision-making to optimize campaign performance.



Head of Social Media and Digital Strategy
Industry: Advertising Services
Dates: Jan 2022 - Apr 2023


  • Spearheaded social media and digital strategy development to amplify the brand's online presence.

  • Crafted compelling content and managed digital campaigns to engage and grow the audience.

  • Led a team in developing and executing innovative social and digital initiatives.

  • Monitored metrics and analytics to optimize online performance and drive results.

  • Stayed ahead of digital trends and platforms to maintain a competitive edge.



Head of Marketing and Communications
Industry: Project Management
Dates: Jun 2020 - Jun 2022


  • Led the development and execution of market access strategies, expanding market presence and product positioning.

  • Cultivated strong relationships with healthcare stakeholders, facilitating effective communication in the healthcare sector.

  • Devised and implemented communication plans, elevating brand awareness and audience engagement.

  • Directed cross-functional teams to launch new products, ensuring regulatory compliance and swift market entry.

  • Continuously analyzed market trends and competitors to inform strategic decisions and drive sustainable growth.



Head of Social Media and Advertising Unit
Industry: Advertising Services
Dates: Jun 2018 - Jun 2020


  • Steered the Social Media and Advertising Unit to optimize online presence.

  • Strategized, created, and managed digital content for maximum audience engagement.

  • Oversaw a team in developing and executing innovative advertising campaigns.

  • Analyzed metrics to refine strategies and drive ROI.

  • Stayed current with industry trends to maintain a competitive edge.



Head of Marketing Department
Industry: Education
Dates: Sep 2016 - Jun 2018


  • Directed marketing initiatives to boost brand visibility and reach.

  • Strategized, executed, and assessed comprehensive marketing campaigns.

  • Managed a team to ensure seamless project execution and alignment with objectives.

  • Analyzed data to refine strategies and enhance marketing impact.

  • Remained updated on industry trends for sustained marketing effectiveness.


Projects

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