Professional Summary
Candidate is a Growth Marketer with 7 years of experience specializing in customer acquisition, performance marketing, and retention strategies across fintech and digital banking. Proven expertise in developing multi-channel growth strategies, optimizing conversion rates, and implementing data-driven marketing campaigns. Skilled in A/B testing, audience segmentation, and paid media strategy, driving business growth for fintech platforms. Strong background in performance tracking using Google Analytics, HubSpot, and CRM tools. Adept at collaborating with cross-functional teams, including product and sales, to align marketing strategies with user acquisition goals
Video of Talent
Portfolio
Education
Tbilisi State University / Bachelor's Degree, Marketing
2013 - 2017
Certifications and Trainings
Growth Marketing Bootcamp - Growth Tribe 2022
Advanced Digital Marketing - Google Digital Garage 2021
Experience
Growth Marketer
Industry: Digital Banking
Apr 2023 - Present
Developing and executing data-driven customer acquisition campaigns
Optimizing conversion rates through A/B testing and funnel analysis
Managing paid advertising strategies across multiple digital platforms
Collaborating with product teams to enhance fintech user experiences
Performance Marketing Specialist
Industry: Wealth Management
Jan 2021 - Mar 2023
Launched performance-driven campaigns to generate high-value leads
Implemented CRM strategies to nurture customer engagement and retention
Conducted competitor analysis to refine marketing positioning
Developed automated marketing workflows to improve efficiency
Digital Marketing Strategist
Industry: Payment Processing
Sep 2019 - Dec 2020
Designed and executed omnichannel marketing campaigns for fintech products
Optimized paid media strategies to increase return on investment
Created customer journey maps to enhance user retention strategies
Implemented social media advertising and content marketing initiatives
Marketing Coordinator
Industry: Blockchain & Cryptocurrency
Jul 2017 - Aug 2019
Assisted in launching digital campaigns for cryptocurrency trading platforms
Managed influencer partnerships to drive fintech brand awareness
Developed performance reports to track key marketing KPIs
Executed content strategies to improve audience engagement