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€ 1700
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TALENT-76223
Shota
Demand Generation Manager
Georgia
Seniority
Senior
Language skills
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- EOR €199/month
English C1, German B2
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Skills
Industry
Professional Summary
Candidate is a Demand Generation Manager with 7 years of experience specializing in lead generation, performance marketing, and B2B cybersecurity campaigns. Skilled in designing and executing multi-channel marketing strategies to drive high-quality leads for cybersecurity SaaS companies and IT security firms. Experienced in account-based marketing (ABM), targeted PPC campaigns, and conversion rate optimization (CRO) to maximize pipeline growth. Proficient in CRM platforms such as HubSpot, Salesforce, and Pardot, leveraging automation and data analytics to refine marketing performance. Adept at aligning cybersecurity solutions with enterprise security needs through targeted outreach and inbound marketing strategies
Video of Talent
Portfolio
Education
University of Georgia / Bachelor of Science in Marketing
2013 - 2017
Certifications and Trainings
HubSpot Inbound Marketing Certification - HubSpot Academy
Google Analytics Individual Qualification - Google Skillshop
Salesforce Marketing Cloud Email Specialist - Udemy
Experience
Demand Generation Manager
Industry: Cybersecurity
Apr 2023 – Present
Leading multi-channel demand generation strategies to drive inbound and outbound lead acquisition.
Implementing data-driven performance marketing campaigns for cybersecurity SaaS solutions.
Optimizing account-based marketing (ABM) initiatives targeting enterprise security teams.
Collaborating with sales teams to enhance lead nurturing and conversion processes.
Performance Marketing Manager
Industry: Threat Intelligence
Feb 2021 – Mar 2023
Managed paid advertising campaigns for security software, increasing MQLs by 50%.
Developed conversion-optimized landing pages for security awareness training programs.
Utilized data analytics tools to track campaign ROI and refine marketing strategies.
Lead Generation Specialist
Industry: Cloud Security
Jun 2019 – Jan 2021
Designed email automation sequences to nurture cybersecurity leads through the sales funnel.
Managed content syndication and paid media campaigns to generate high-intent security leads.
Developed A/B testing strategies to improve conversion rates on security-related landing pages.
Marketing Automation Specialist
Industry: IT Consulting
Mar 2017 – May 2019
Implemented marketing automation workflows to streamline lead nurturing for cybersecurity firms.
Created targeted email campaigns that improved engagement rates and customer retention.